Building Brand Loyalty in Sports: Insights from Royal Challengers

Brand loyalty is an important concept that describes the emotional connection that customers have with a particular brand. When customers are loyal to a brand, they are more likely to continue purchasing products or services from that brand, and they may also recommend the brand to others.

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Royal Challengers Bangalore on X: RCB is now on LinkedIn with a reinvigorated approach. Learn more about the business of sport, the numbers that matter, and all the latest and exciting updates

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No titles, no problem: How Royal Challengers Bangalore built a robust brand