Mattel Reclaims its Rights to Disney Barbies from Hasbro

Back in 2016, the famous Barbie brand Mattel lost its lucrative license to represent Disney characters (particularly Disney princesses) as Barbie dolls. The company Hasbro took the license instead, causing an upset in the Mattel company (and a loss of a $440 million income source, according to the Wall Street Journal) alongside a new challenge

New Barbie Extra Exclusive Doll Head Lt Brown Green Streaks for Customization OOAK Repaint Reroot Replacement Parts Repair Thesupplyloft1

Mattel Reclaims Rights for Disney Princess Toys from Hasbro

Kidscreen » Archive » Disney's Frozen warms up to Hasbro over rival Mattel

Mattel grabs rights to Disney Princess, 'Frozen' from Hasbro

Hasbro Loses Rights to Produce Disney Princess Dolls

Mattel reclaims rights for Disney Princess toys from Hasbro

Mattel and Disney Renew Partnership to Launch Re-Imagined Princess Dolls - Inside the Magic

Mattel's Revival Plan: Bet on Barbie, the Movie - The New York Times

Mattel reclaims rights for Disney Princess lineup from Hasbro

Mattel originally lost the Disney Princess license by making too many cheap, low quality dolls. But their 2023 lineup has the same problems as Hasbro; molded tops, little articulation, not movie-accurate. How