Cadbury Gets New Global Brand Design for Iconic Chocolate Bars, 2020-04-16

Cadbury has unveiled a fresh new look for the iconic identities of both Cadbury and Cadbury Dairy Milk. Living true to the progressive vision of Founder, John Cadbury, the new identity celebrates the brand’s inherent goodness and generous spirit with a distinctive and modern twist. Created by design agency Bulletproof, the new look and feel, which includes a redrawn wordmark, new iconography and typography, aims to reinforce the unique Cadbury Dairy Milk assets and product story at a time when consumers are looking for more natural, . . .

Cadbury has unveiled a fresh new look for the iconic identities of both Cadbury and Cadbury Dairy Milk. Living true to the progressive vision of Founder, John Cadbury, the new identity celebrates the brand’s inherent goodness and generous spirit with a distinctive and modern twist.

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